Let’s start by looking at where we are today in the world of audio. It’s an exciting time for podcasters around the world.
The audience for podcasts continues to grow each year. In the most recent Infinite Dial report, 1 out of 3 Americans are now accessing podcasts monthly -- a high water mark for the medium.
For podcasters, audio has opened new doors. It allows us to connect with richer content than a blog post, newsletter or tweet. It creates an engaging format for interviews and conversations. Most importantly, in my view, it puts the listener in the driver’s seat, where they can consume that content on their own terms -- drive in to work, flight, jog, or wherever else.
This leads me to the question: why have organizations and enterprises generally not tapped into audio as a way to communicate with their employees yet?
At Storyboard, we see technology as the biggest blocker for a company or organization that wants to host their own private, in-house show today. And that’s what we’re trying to change, forever. Here is how to set up a private podcast feed for your organization, through Storyboard.
We now have over 80 organizations who have started podcasting on Storyboard. I’ve had the chance to speak with many and learn about their ambitions.
Above all, the organizations that find the most success with audio have a clear understanding of what outcome they want to deliver through podcasting.
For some, they might not need a “private” podcast at at all -- which I define as any strategy that distributes audio shows to an exclusive, internal audience.For example, if my goal is to recruit new customers, I might not need a private podcast. In that instance, your podcast strategy would look very much like any podcaster who decides to start a show: find a host (like a Libsyn, Soundcloud, etc.), upload your content, and then distribute your show into the consumer apps like Apple or Google Podcasts.
If that’s the right solution for your project, great! From here, I want to dive into a use case that has been less explored so far (and I think really should be): creating a podcast that only your internal audience can access.
For your audience (perhaps your team of 12 or a full Enterprise organization of 10,000), they likely range from somewhat to very familiar with listening to podcasts. I would argue that the advantages of podcasts lend themselves to team-focused communications, too. For instance:
For these reasons and many more, I think bringing audio to one’s organization should be a norm across many industries. That said, the type of audio content you should be creating doesn’t have to be standard -- our clients have come up with many creative ways to leverage podcasts.
Some of my favorite examples that I think are pretty compelling:
There are quite a few others beyond this, but hopefully that make strike a chord. There’s a theme though -- these types of podcasts could be very powerful for your team, but you wouldn’t want to expose them on a normal podcast app. So what do you do?
This is the exact reason that we built Storyboard. We want to provide the great listening experience of apodcast while offering organizations the benefits of an Enterprise platform.
Whether you use our Free Tier -- perfect for testing as well as organizations with under 100 target listeners -- or our Pro Tier (where you can support audiences of thousands and gain features like our Analytics system to track Engagement), Storyboard provides a platform to distribute your show securely and privately.
After registering for one of these tiers, you can immediately begin uploading your podcasts. For Free Tier users, your final major step involves inviting your listeners through our site.
They will receive an email immediately with a 6-digit code that can be used to create their Listener Account.
For Pro Tier users, you have two options to enroll your audience. You can use the invitation method above, or, after working with our team, we can integrate with Single Sign On to support your organization and facilitate user management.
From this point, the podcaster can continue uploading shows (your hosting is included), and each one will be distributed to your listeners on our iPhone app and website. I should note, Android will be coming soon as well.
Finally, for our Pro Tier users, we offer a number of advanced features to help you deliver impactful, engaging content. This includes Listener Analytics, showing who started and completed each show, as well as a Feedback dashboard for private feedback on each show from your audience.
We’re happy to set up a demo, and you can get started right here on our Pro Tier page.